According to AI:
“The overall average sentiment based on all the top posts was approximately 0.053 for April, which is slightly positive. This suggests that, on average, the top posts have a generally positive tone. This positive sentiment could reflect a community that, despite individual variances in post sentiments, tends to share or engage with content that has a more optimistic or supportive undertone.”
That one surprised me.
We’re perceived as a negative group while our information has a different story, or maybe I’m just experiencing it differently. Either way, April was an interesting month.
General Profile of the Average User in April:
- New Members: Each day in April, approximately 37.4 individuals joined the group. This high joining rate suggests that new users were attracted to the group, possibly due to specific events, content, or promotions happening at that time.
- Engagement in Posting or Commenting: On average, each day saw 185.47 users either posting or commenting. This relatively high number compared to other months indicates that users were not just passively browsing but actively engaging with the content.
- Views: Each user contributed to an average daily total of 5,252.2 views. This high level of viewing activity suggests that the content was compelling and that users were regularly checking the group for updates or new posts.
- Content Creation (Posts): There were about 24.57 posts per day on average. While it’s unclear how many individual users contributed to this number, it shows a healthy level of content generation, which is key to sustained engagement and interaction.
- Comments and Reactions:
- Comments: Users on average were involved in creating around 425.6 comments daily. This is indicative of active discussions and interactions within posts, suggesting a community that is engaged and conversational.
- Reactions: The average daily reactions stood at 1,326.13. This high number of reactions demonstrates that users were responsive to the content, frequently liking, loving, or otherwise reacting to posts, further indicating a high level of engagement.
Most Viewed Content
April compared to March:
- Joined: Each week of April saw higher numbers of new members joining the community compared to March, suggesting either ongoing promotional efforts or events that successfully attracted new users.
- Posts: There is a clear increase in the number of posts each week in April, indicating that users were more engaged and perhaps there were more topics or incentives to post.
- Comments: Similar to posts, comments were consistently higher in April, aligning with the increased content creation and possibly more interactive discussions.
- Reactions: The number of reactions spiked along with posts and comments, showing that not only were there more posts and comments, but they were engaging enough to elicit reactions from the community.
- Viewed: Viewing activity also shows an increase, particularly in the later weeks of April, which might reflect the cumulative effect of all other increased activities leading to more content being consumed.
The overall trends suggest that the community was significantly more active in April, with consistent week-over-week growth in all key engagement metrics. This could be due to a variety of factors including seasonal effects, targeted campaigns, or a generally growing interest in the community’s theme or offerings.
Moderation
April was way busier then March and required even more moderation, 84 specific actions were taken by the moderation team.
Rule 1: No anonymous posts/accounts – Violated 2 times by fake accounts posting derogatory memes aimed at the border protesters & Amherst residents in general.
Rule 2: No breaking Facebook policies – 16 actions were taken on content we believe violated Facebook Community Standards. (dry vent cleaning scam, employment scam, meme threatening violence, 2 negative posts against protected class, 2 posts sharing private or unproven information, and one targeted harassment of a border protester.
Rules 3: No turning off comments – 0 comments were removed for having comments turned off.
Rule 4: No business promotion – 6 business promotions were denied for posting ads
Rules 5: Anything you share or comment may be used – 0 actions taken related to this… it’s more of a disclaimer for when people join the group so that they understand anything they say may get screenshot and reshared.
Rule 6: No duplicates, spam or classifieds – 47 violations of duplicated content or unrelated content (border protest/ask Amherst type posts/dead links)
Rule 7: Posts shaming people/businesses – 1 post by a group member making serious unproven allegations against a local business.
Unknown – 20 actions cannot be accounted for due to misunderstanding of how Facebook stores information in the moderator log. Detailed information on moderation activities becomes unavailable after so many posts. We are working to understand this so that we can ensure proper documentation of all moderation actions.
| Date | Admin | Rule | Desc |
|---|---|---|---|
| 2024-04-07 13:41 | Nic Furlong | ? | Unknown |
| 2024-04-28 14:05 | Nic Furlong | 1 | Fake account posting derogatory generalizations about amherst citizens |
| 2024-04-19 23:58 | Nic Furlong | 1 | fake account posting derogatory meme aimed at border protestors |
| 2024-04-27 22:36 | Nic Furlong | 2 | Private information and unproven accusations |
| 2024-04-27 22:35 | Nic Furlong | 2 | Emplloyment ad, possible spam |
| 2024-04-27 21:52 | Ashley Hickey | 2 | Private information and unproven accusations |
| 2024-04-27 13:50 | Nic Furlong | 2 | Meme that threatened violence |
| 2024-04-23 12:24 | Brian W. Lockyer | 2 | dry venting cleaning scam |
| 2024-04-14 17:36 | Nic Furlong | 2 | Targettted harassment of border protestor |
| 2024-04-02 20:42 | Braeden Lines | 2 | negative post against protected class |
| 2024-04-02 20:30 | Braeden Lines | 2 | negative post against protected class |
| 2024-04-25 13:03 | Braeden Lines | 4 | epicure post |
| 2024-04-20 11:34 | Nic Furlong | 4 | epicure post |
| 2024-04-18 21:30 | Nic Furlong | 4 | epicure post |
| 2024-04-09 15:03 | Nic Furlong | 4 | epicure |
| 2024-04-09 15:02 | Nic Furlong | 4 | epicure |
| 2024-04-05 16:25 | Amherst Shares | 4 | Business post |
| 2024-04-30 22:46 | Nic Furlong | 6 | Duplicate rachel gilmore content |
| 2024-04-30 6:37 | Nic Furlong | 6 | Unrelated meme |
| 2024-04-29 22:02 | Nic Furlong | 6 | Unrelated meme |
| 2024-04-28 18:35 | Nic Furlong | 6 | Ask amherst question for tailor |
| 2024-04-28 16:07 | Amherst Shares | 6 | Duplicate of lost person report |
| 2024-04-28 8:54 | Nic Furlong | 6 | Duplicate cart video |
| 2024-04-27 11:12 | Nic Furlong | 6 | duplicate triders post |
| 2024-04-25 16:35 | Nic Furlong | 6 | duplicate shopping cart meme |
| 2024-04-24 20:06 | Nic Furlong | 6 | duplicate shopping cart meme |
| 2024-04-24 15:39 | Nic Furlong | 6 | duplicate shopping cart meme |
| 2024-04-23 13:49 | Nic Furlong | 6 | dead link |
| 2024-04-22 21:29 | Nic Furlong | 6 | unrelated content (sask border protest) |
| 2024-04-21 19:46 | Nic Furlong | 6 | Ask amherst question for tailor (fishing spot) |
| 2024-04-21 18:49 | Nic Furlong | 6 | Ask amherst question for tailor (fishing spot) |
| 2024-04-20 19:28 | Nic Furlong | 6 | duplicate shopping cart meme |
| 2024-04-20 10:14 | Nic Furlong | 6 | unrelated meme |
| 2024-04-20 10:13 | Nic Furlong | 6 | unrelated meme |
| 2024-04-19 16:43 | Nic Furlong | 6 | unrelated meme |
| 2024-04-19 14:07 | Nic Furlong | 6 | duplicate shopping cart meme |
| 2024-04-19 14:03 | Nic Furlong | 6 | duplicate shopping cart meme |
| 2024-04-19 7:09 | Nic Furlong | 6 | duplicate meth arrest post |
| 2024-04-18 23:54 | Nic Furlong | 6 | unrelated meme |
| 2024-04-18 23:51 | Nic Furlong | 6 | Ask amherst type post for babysitter |
| 2024-04-18 20:45 | Nic Furlong | 6 | Ask amherst type post looking for bricks |
| 2024-04-18 14:54 | Nic Furlong | 6 | Duplicate gas price post |
| 2024-04-18 7:26 | Nic Furlong | 6 | dead link |
| 2024-04-18 0:03 | Brian W. Lockyer | 6 | Unrelated meme |
| 2024-04-17 12:13 | Nic Furlong | 6 | Ask Amherst seeking home inspector |
| 2024-04-16 22:49 | Nic Furlong | 6 | duplicate content |
| 2024-04-16 12:09 | Nic Furlong | 6 | Unelated meme |
| 2024-04-15 17:45 | Nic Furlong | 6 | Ask amherst post – cleaning service |
| 2024-04-11 18:55 | Braeden Lines | 6 | duplicate k2 content |
| 2024-04-11 15:41 | Nic Furlong | 6 | duplicate content |
| 2024-04-10 13:17 | Nic Furlong | 6 | unrelated border protest content |
| 2024-04-08 16:50 | Nic Furlong | 6 | Unrelated meme |
| 2024-04-06 11:16 | Nic Furlong | 6 | unrelated border protest content |
| 2024-04-05 18:20 | Nic Furlong | 6 | unrelated border protest content |
| 2024-04-05 17:54 | Nic Furlong | 6 | unrelated border protest content |
| 2024-04-04 20:07 | Nic Furlong | 6 | unrelated border protest content |
| 2024-04-04 17:36 | Nic Furlong | 6 | unrelated border protest content |
| 2024-04-04 12:13 | Nic Furlong | 6 | unrelated border protest content |
| 2024-04-03 22:08 | Nic Furlong | 6 | unrelated border protest content |
| 2024-04-03 15:44 | Nic Furlong | 6 | unrelated border protest content |
| 2024-04-03 14:37 | Nic Furlong | 6 | unrelated border protest content |
| 2024-04-03 14:12 | Braeden Lines | 6 | unrelated border protest content |
| 2024-04-01 9:41 | Nic Furlong | 6 | duplicate shopping cart meme |
| 2024-04-05 11:19 | Nic Furlong | 7 | Unproven allegation against local business |
| 2024-04-14 16:28 | Amherst Shares | ? | Unknown |
| 2024-04-14 15:21 | Nic Furlong | ? | Unknown |
| 2024-04-11 16:13 | Nic Furlong | ? | Unknown |
| 2024-04-11 6:57 | Nic Furlong | ? | Unknown |
| 2024-04-10 17:35 | Nic Furlong | ? | Unknown |
| 2024-04-09 13:21 | Nic Furlong | ? | Unknown |
| 2024-04-09 6:29 | Nic Furlong | ? | Unknown |
| 2024-04-08 13:15 | Nic Furlong | ? | Unknown |
| 2024-04-07 8:20 | Nic Furlong | ? | Unknown |
| 2024-04-06 15:21 | Nic Furlong | ? | Unknown |
| 2024-04-05 16:17 | Brian W. Lockyer | ? | Unknown |
| 2024-04-04 16:19 | Nic Furlong | ? | Unknown |
| 2024-04-03 19:53 | Nic Furlong | ? | Unknown |
| 2024-04-03 18:13 | Nic Furlong | ? | Unknown |
| 2024-04-03 13:31 | Nic Furlong | ? | Unknown |
| 2024-04-03 11:44 | Braeden Lines | ? | Unknown |
| 2024-04-03 11:29 | Nic Furlong | ? | Unknown |
| 2024-04-02 23:12 | Nic Furlong | ? | Unknown |
| 2024-04-02 16:33 | Nic Furlong | ? | Unknown |
| 2024-04-01 16:26 | Nic Furlong | ? | Unknown |
| 2024-04-01 13:30 | Nic Furlong | ? | Unknown |
Last month we acknowledged that growth would make managing expectations much harder as bottlenecks began to form around the limits of a skeleton crew. That was definitely experienced in April. Fortunately we found one new moderator (Braeden) who answered our previous plea for help.
So here’s another one:
If you like keeping detailed notes and working with data & Artificial Intelligence, we want to hear from you! Fill out our volunteer form to find out how you can help and get involved with Amherst Shares Facebook Page and the Rants & Rambles Facebook Group.
https://amherstshares.ca/volunteer-with-us/
We’re excited for April!
Thanks for following along.
Amherst Shares Team
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